Predictive Marketing Analytics Research Report

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Phi Schmidt
Phi Schmidt wrote:

Predictive Marketing is the art of leveraging data to help predict marketing actions, and which are most likely to succeed or fail. We have had requests for a full toolkit and video course based on our recent research on predictive analytics, to help our members more fully leverage Predictive Marketing best practices.

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This report presents the current state of B2B demand generation, specifically gathering data to understand whether, and if so, and where predictive analytics can contribute to greater demand generation effectiveness.