Pay Per Click - Finding the Threshold and point of diminishing returns

Robin Caputo's picture
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Robin Caputo
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Robin Caputo wrote:

Anyone seen good white papers, tutorials, blogs on B-to-B pay per click, and finding the threshold of effectiveness? Need to go beyond PPC 101. Using an agency right now with mixed results.

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Resource Reference 
Online Advertising ROI Calculator

We created the Online Advertising ROI Calculator to help you determine the ROI for pay-per-click advertising campaigns.

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Jesse Hopps's picture
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Jesse Hopps
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Jesse Hopps wrote:

Sounds like a good research study to identify best practices and share a tool-kit.  Let me work on this Robin.  

Jesse Hopps's picture
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Jesse Hopps
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Jesse Hopps wrote:

We have an Online Advertising ROI Calculator that might be helpful to track ROI on Pay Per Click advertising... check out the Related Resource above.  Also, we just published this Benchmark Report on Online Advertising: http://www.demandmetric.com/content/online-advertising-benchmark-report