Strategic Partnerships

We partner with Associations, Marketing Tech Companies, Agencies & Consulting Firms, Marketing Departments, and Channel Marketers. 

Click on a persona below to learn more:



We Deliver High-Performance Marketing 

Demand Metric is a unique combination of a marketing analyst firm and a member based marketing content provider. Our value proposition has always been content focused. Our objective is to provide value to a large and growing MarTech focused membership audience. We deliver that value through topical primary research and practical “how to” templates, best practice guides and training.

Why does this matter? We are currently engaged with more than 80,000 MarTech focused members, and last year we grew by more than 50%. This audience is engaged and focused on solving contemporary marketing technology and strategy issues.



Our membership base is…

  • Mostly Marketing focused
  • Two-thirds are director to VP, approximately 50% are top marketer
  • And, firms are evenly spread across the range of number of employees and revenue.


A few of our valued research & event sponsorship partners... 


Content Licensing & Republishing Partners

We are proud to have our content licensed by both the American Marketing Association (AMA) and the Association of National Advertisers (ANA).

We can white-label, co-brand, or leverage the Demand Metric brand to bring credibility to your lead generation or value-added content programs.  If you would like to provide a unique 'tool-kit' to your audience, contact us at  Some organizations that have licensed our content include: