Mobile Marketing Solution Study

Michael Verhey's picture
Advisor
Michael Verhey
Advisor
Michael Verhey wrote:

We have now completed our Mobile Marketing Solution Study!

Our Mobile Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Mobile Marketing space. 

The introduction of the iPhone in 2007 and the iPad in 2010 changed everything. Prior to this, the primary benefit of a cell phone was that it was wireless. Then in one (or two) sweeps, the mobile computing device landscape was born.

Today, anyone who hits a non-responsive website (website not able to detect a mobile device and provide an optimal viewing experience for that device) is immediately frustrated and likely to quickly click away. For Modern Marketers, that’s a big problem that this report is designed to help you solve.

The insights and analysis presented in this report are given to provide marketers with a solid understanding of the current Mobile Marketing environment. We will examine the landscape, vendors and solutions for two categories of Mobile Marketing –Mobile Application Development Frameworks and Platforms, and Mobile Content Development & Management Platforms to enable marketers to incorporate Mobile Marketing within their broader Digital Marketing Strategy.

 

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Our Mobile Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Mobile Marketing space.