Marketing Analytics Technologies
Newbie
Stephan Sorger
Newbie
- Aug 6, 2013 10:09 AM
Can anyone recommend a good categorization for marketing analytics technologies? Here is what I came up with, based on an Internet search of many analytics-based resources. The list shows categories and a few sample vendors for each.
Statistical Software: R, SAS, SPSS
Marketing Data Analysis/BI: ClikView, IBM, PivotLink, Sybase
Big Data Analytics: Hadoop, Teradata
Data Visualization: Cognos, GoodData, Leftronic
Marketing Tools and Templates: Demand Metric
Social Media Analysis: Radian6, SproutSocial, Visible
Marketing Automation: Eloqua, Marketo, Pardot
Web Analytics: CoreMetrics, Google Analytics, WebTrends
Also, if you can point to any sources that have a good categorization, that would be appreciated.
Stephan
1 Responses
Hi Stephan,
I think that marketing analytics needs a taxonomy of the sort you're trying to put together. I found some work that IDC had done, and one thing they included in their business analytics taxonomy was a category for data warehouse platforms. Do you think that belongs in your taxonomy? Here's the link to their page that references it (scroll to the bottom to see it):
http://www.idc.com/getdoc.jsp?containerId=IDC_P181
Jerry