Looking for a statistic that supports using a call center as part of an inbound marketing campaign?
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Contributor
Stephen Murphy
Contributor
- Jul 10, 2014 9:11 AM
- Answered
1 Answer
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Expert
Jerry Rackley
Expert
- Oct 12, 2016 11:47 AM
- Best Answer
Hi Stephen,
Since you first posted this query, we've completed an Inbound Marketing benchmark study that has some data I think you'll find useful. Here's the link:
https://www.demandmetric.com/content/inbound-marketing-effectiveness-ben...
It doesn't specifically address the use of a call center, but it does speak to the need to blend various inbound and outbound tactics to achieve the best results. I hope you find it useful.
Jerry