Looking for conversion rates - averages/best in class - for B-to-B, tech industry, if possible
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Rockstar
Robin Caputo
Rockstar
- Jan 22, 2014 9:10 AM
Anyone have conversion rate data to share - leads to MQL-SQL-opportunities-closed deals?
1 Answer
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Expert
Jerry Rackley
Expert
- Jan 22, 2014 2:22 PM
Robin - one of our recent studies on Sales and Marketing Data Quality did collect data on conversion rates from qualified leads to sales. You'll find this data summarized on page 16 of the report, but for everyone's quick reference, here's a summary of those conversion rates:
- Conversion rate of 10% or less: 29%
- Conversion rate from 11-20%: 15%
- Conversion rate from 21-30%: 16%
- Conversion rate from 31-40%: 4%
- Conversion rate from 41-50%: 6%
- Conversion rate 50% or more: 10%
- Conversion rate unknown: 20%
Obviously, there's a connection between data quality and conversion rates, and that is the reason you find this data in our report. I hope this is helpful!