LinkedIn Introduces Sponsored Updates

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar
Lauren Follett wrote:

These paid posts enable any company or organization to promote their updates to a much larger audience than just their list of connections. The new Sponsored Updates will be targeted toward different segments of LinkedIn’s audience based on analysis of the company’s profile data.

Why are sponsored updates better?

- Unlike the current system where ads appear in the sidebar; Sponsored Updates are integrated into the news feed making it more likely for users to read & interact with your promoted posts

- Priced either by impressions or number of clicks

- Sponsored Updates will soon be available to anyone who has a Company Page (originally launched for companies that have an account rep only)

- Popular companies use Sponsored Updates including Mercedes-Benz, General Electric, Allstate, and the Wall Street Journal

- Sponsored Updates can be liked, shared & commented on

What does this mean for your company?

While Facebook & Twitter are important channels to include in your social media mix; LinkedIn’s new Sponsored Updates are geared primarily toward business relationships. Users will already be looking for what your company has to offer, and are more likely to be open to interacting than Facebook & Twitter users (more for social use).

Sponsored Updates are a simple way of expanding your LinkedIn presence, and reaping all the benefits that come with it.

Is anyone using Sponsored Updates? Have you experienced any benefits?

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2 Responses

Clare Price's picture
Expert
Clare Price
Expert
Clare Price wrote:

A client of mine has used sponsored updates for events very successfully. This was for a nonprofit event and attendence increased about 18% at the event using sponsored updates primarily on Facebook. I would expect that LinkedIn sponsored updates would be most effective for educational events like Webinars.  

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar
Lauren Follett wrote:

Hi Clare - that's great to know. Thanks for the comment!