Infographic: How to Improve your Bounce Rate
Rockstar
Lauren Sytsma
Rockstar
- Jul 2, 2013 9:19 AM
Bounce rates demystified - tips to help you improve your bounce rate.
Bounce rate: is a measure of visit quality; a higher the bounce rate usually indicates that your landing pages are relevant to your visitors.
- Google takes your bounce rate into account when determining how to rank your site.
- Visits to your subdomain will count as someone leaving your site; therefore, incorrectly increasing your bounce rate
- The metrics of an average website:
- Time on site: 190.4 seconds
- Average pageviews: 4.6
- Bounce rate: 40.5%
- New visits: 62.9%
2 Responses
I was not aware that music and streaming video can have a negative affect on my bounce rate. Instead, i assumed video would improve bounce rates. Can you shed some light as to why video is a negative? Thanks so much!
Hi Stan,
That's a great question, and you're right - usually video keeps people on your site longer. That being said, one reason it can have a negative affect on bounce rate is load time of video (#7 above). What should have been an engaging, positive experience can turn into a frustrating, negative experience, which may result in users "bouncing" away from your site.