Inbound Marketing Effectiveness Benchmark Report

Over the last decade, marketers have enthusiastically embraced the term “inbound,” and have reaped its benefits. The popularity of inbound marketing may lead some to conclude that outbound marketing is not as effective. Marketers, whose resources are often challenged by where to best invest their budgets: in inbound marketing, a strategy whose fortunes continue to rise, or in outbound, the more traditional strategy that holds it weight in performance. This study provides insights into what marketers say they’re doing and where they’re investing.