How to Implement Social into Your Marketing Strategy [Slide Deck]

Lauren Follett's picture
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Lauren Follett
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Lauren Follett wrote:

The question of whether or not social for lead generation can be an effective B2B marketing strategy has been answered with an astounding yes. But now the question remains, “how do I successfully implement social into my overall strategy?”

The SlideShare deck below from Marketo is a great resource for social marketers. It’s a self-guided visual journey that will help layout a blueprint for success. 

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Resource Reference 
Social Media Channel Selection Tool

Use this to evaluate your Social Media initiatives based on their strategic fit, impact, and feasibility.