How-To Guide: B2B Marketing Automation
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Expert
Kristen Maida
Expert
- Jan 29, 2014 12:00 PM
- Completed
As our in-house marketing technology guru, David Raab (Research Director) has been working diligently to provide the Demand Metric Community with a guide on everything you need to know about the B2B Marketing Automation sector. This guide covers a plethora of information, including discussions on:
- B2B Marketing Automation v. Marketing Automation
- Core & Specialty System Functions
- The B2B Marketing Automation Vendor Landscape
Review this brand-new guide to purchase and implement a B2B Marketing Automation sytem, or to optimize the system you already have.
Resource Reference
This Guide discusses how the ins-and-outs of B2B marketing automation to ensure your organization's success as you purchase and implement a system.