how to do ROI online advertising for general campaign
![Hatem Alghamdi's picture Hatem Alghamdi's picture](https://files.demandmetric.com/sites/demandmetric.com/files/styles/dm_profile_node_comment/public/profile/picture-default.png?itok=fx8xzE5v)
- Jul 2, 2013 3:12 AM
Dear expert,
I find the online advertising ROI calculator on this link https://www.demandmetric.com/content/online-advertising-roi-calculator
but when i checked i find that i have to put product cost, no problem on that but the problem that I don't have products so no cost. like a awernace advertising campaign or competition advertising or like thatm here no product so what I have to do. could you help me ASAP
Hatem
We created the Online Advertising ROI Calculator to help you determine the ROI for pay-per-click advertising campaigns.
2 Answers
![Nilda G. Thomas's picture Nilda G. Thomas's picture](https://files.demandmetric.com/sites/demandmetric.com/files/styles/dm_profile_node_comment/public/profile/picture-default.png?itok=fx8xzE5v)
- Jul 9, 2013 3:49 PM
Hatem,
Here's a video on YouTube on how to use the Online Advertising ROI Calculator from DemandMetrics https://www.youtube.com/watch?v=9A7wRR4B0Ow
Here's a website that's free to use their calculator to determine your Return on Investment (ROI) for your web advertising, search engine marketing, or Pay-per-Click (PPC) campaigns. http://www.blitzmediadesign.com/seo/web-roi.html
Hope this helps you.
![Lauren Sytsma's picture Lauren Sytsma's picture](https://files.demandmetric.com/sites/demandmetric.com/files/styles/dm_profile_node_comment/public/profile/picture-default.png?itok=fx8xzE5v)
- Jul 3, 2013 6:41 AM
Hi Hatem,
What type of campaign are you looking to advertise online?
Regarding the product cost field; the amount doesn’t have to be product specific if that doesn't apply; you can input any major cost that is associated with your campaign, and the tool will still help you determine your ROI.