How to Create a Successful Webinar from Start to Finish

In a recent eWorkshop, Chief Analyst Jerry Rackley and ReadyTalk teamed up to discuss how to create a buzz-worthy webinar.

Creating an outstanding webinar takes a lot of work, but it’s worth it! A successful webinar should:

- Be highly anticipated
- Have a great turnout
- Have potential for plenty of great follow-up marketing opportunities

Wondering where to start the process? ReadyTalk has a great “Webinar Field Guide,” which includes 11 templates designed to help you plan a buzz-worthy webinar from pre-production to post-event campaigns.

Here’s a teaser of what you’ll get in the guide:

• Webinar Plan - A mini marketing plan for your webinar strategy.
• Sample Webinar Program Manager Job Description - A sample job description that breaks out the skills and responsibilities required in this role.
• Webinar Project Management - Manage your upcoming, current and past webinars, as well as the team or individual responsible for each.
• Webinar Maturity Assessment - Track and assess your webinar program's performance over time to quickly make improvements.
• Webinar ROI Calculator – Effectively measure the estimated and actual return on time and budget spent on your webinar production.

Do you have any tips to share to deliver a successful webinar?

Click here to read the full article