How to Create a Successful Webinar from Start to Finish

Lauren Sytsma's picture
Lauren Sytsma
Lauren Sytsma wrote:

In a recent eWorkshop, Chief Analyst Jerry Rackley and ReadyTalk teamed up to discuss how to create a buzz-worthy webinar.

Creating an outstanding webinar takes a lot of work, but it’s worth it! A successful webinar should:

- Be highly anticipated
- Have a great turnout
- Have potential for plenty of great follow-up marketing opportunities

Wondering where to start the process? ReadyTalk has a great “Webinar Field Guide,” which includes 11 templates designed to help you plan a buzz-worthy webinar from pre-production to post-event campaigns.

Here’s a teaser of what you’ll get in the guide:

  • Webinar Plan - A mini marketing plan for your webinar strategy.
  • Sample Webinar Program Manager Job Description - A sample job description that breaks out the skills and responsibilities required in this role.
  • Webinar Project Management - Manage your upcoming, current and past webinars, as well as the team or individual responsible for each.
  • Webinar Maturity Assessment - Track and assess your webinar program's performance over time to quickly make improvements.
  • Webinar ROI Calculator – Effectively measure the estimated and actual return on time and budget spent on your webinar production.

Do you have any tips to share to deliver a successful webinar?

Click here to read the full article

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Resource Reference 
Webinar Plan Template

Use this template to help you develop a plan to fully exploit webinars as a sales, marketing and support channel.