How to Close The Gap Between Your 2015 Marketing Goals and Current Plans

John Follett's picture
John Follett
John Follett wrote:

Planning for 2015? The knee jerk response is two-fold: 1) Assess the current year and take stock of wins, hits and misses. 2) Based on that performance set goals for next year. I'd like to challenge you to think differently. Rather than focusing on results, set your team on creating the journey your company, employees and customers will take this year. Instead of thinking, "what do we want to achieve?", consider, the process and the progression of each step along the way. It's amazing how that will focus your efforts. Demand Metric's Customer Engagement Virtual Summit can help. We hope to see you there.  

Read the source article at Inbound Hub

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