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Sales Content ROI Benchmark Study

Sales Content ROI Benchmark Study

Marketing creates content, which the sales team uses to varying degrees.  Too often there's little visibility into how well this content works.

Chatbots & Intelligent Agents Research

Chatbots & Intelligent Agents Research

The objective of the chatbot/intelligent agent research is to provide members with the insights and activation tools/templates needed to reach cons

Shopper Marketing Video Course

Shopper Marketing Video Course

Shopper Marketing is all about leveraging consumer insights and behaviour, to dynamically promote and increase awareness of products and services t

Marketing Technology Research Study

Marketing Technology Research Study

Update

This research study is now in the field.

Consumer Neuroscience Research Study

Consumer Neuroscience Research Study

Marketing has always been neuroscience, but marketing professionals are just now formalizing the practices of neuroscience - creating emotions, mem

Organizational Structure Research

Organizational Structure Research

The objective behind our organizational structure research is to provide members with the insights and solutions needed to develop structures that

State of B2B Marketing Automation Benchmark Report

State of B2B Marketing Automation Benchmark Report

We are in the process of conducting a research study on marketing automation, to discover the latest trends and best practices.

Account Based Marketing (ABM) Methodology, Toolkit, and...

Account Based Marketing (ABM) Methodology, Toolkit, and...

For those that are using it, ABM is more than just a marketing strategy du-jour; it has become the tour-de-force of their marketing plan.