Free Membership Plan Details

What do you get with our Free vs. Paid Memberships?

Demand Metric has spent 10+ years researching marketing best practices and developing practical research, tools & templates, training courses, and other resources. Some of our resources are available for free, while others require a paid membership (view plan details).


Resources Available to Free Members

Playbooks - 25+ step-by-step guides that link our resources together in the form of a project plan or process. Note: tools linked inside require a paid membership.

Benchmark Reports - 60+ research reports that provide 'best practices', stats, and explore impact of technology on business results.
Frameworks - 25+ high-level project roadmaps that link our research, tools, and training into stages for execution.   How-To Guides - 100+ action-oriented guides written by expert analysts to help you quickly understand key modern marketing topics.
eWorkshops - 100+ sessions (30-60 mins each) with expert speakers on hot marketing topics. Maturity Models - models to help you understand how world-class organizations operate across key marketing disciplines.
MarTech Research - Solution Studies and Techhnology Overviews to keep your knowledge of the marketing technology landscape current. Modern Marketing Assessment - 70+ point diagnostic with report card and links to relevant resources to help you improve capabilities.


Resources Only Available with a Paid Membership (view plans)

DM University (DMU) - 200+ modules organized into 30+ training courses on fundamental and modern marketing topics. Certificates are awarded upon completion.

  Multiple User Access - add additional users in your organization with our Team and Advisory memberships.  Get admin reports with resource usage and DMU course progress and completion.  
Practical Tools & Templates - 500+ customizable, re-brandable tools.  Members consider our tools to be the core of our value proposition and how we are unique.   Assessments - 50+ tools to evalute organizational maturity or readiness for a new initiative.  Consultants and marketing leaders tell us these are their favorite tools.  
Email/Phone Support - get a dedicated Customer Success Rep to help you get the most from our resources.   Tool Customizations - if you need to tweak a tool for your needs, or build something from scratch, work with our analysts.  
Project Prioritization eWorkshop - work with us to prioritize and visually chart your key marketing projects and initiatives, based on a logical analysis of value drivers.   Marketing Team Development Plan - work with an analyst to develop a customized training and development plan for each of your key marketing staff members.