Executive Advisory Council



An Executive Peer-to-Peer Roundtable to Exchange Expertise

Demand Metric's Executive Advisory Council is a peer-to-peer forum for marketing executives to exchange expertise and solve their most pressing problems. Quarterly council discussions are facilitated by the Demand Metric senior analyst team, where council members won't tell you what you want to hear, but rather what you need to hear in a candid, practical and confidential forum.  This exclusive, leader-on-leader exchange applies the expertise of highly successful marketing executives to real world problems.  It is a place to help and be helped.

Members of the Executive Advisory Council have the opportunity to:

  1. Access and contribute to the collective wisdom of the council
  2. Get advice on your top marketing challenges from other CMOs
  3. Influence the development of Demand Metric resources and services
  4. Learn from subject-matter expert guest speakers at council meetings


Become part of this elite group of leaders by joining the Demand Metric community as an Executive member.



Executive Advisory Council Members

  Jeanne Hopkins

Jeanne Hopkins, CMO at SmartBear

Jeanne is one of the most well-respected Marketing executives in the industry.  Formerly CMO at MarketingSherpa, and VP Marketing at HubSpot, Jeanne now leads a team of talented marketing professionals at SmartBear.  Jeanne was named "20 Women to Watch in Sales Lead Management" in 2011 and 2013.

  Cecille Reilly

Cecille Reilly, Sourcing Business Partner at NetApp

Cecille spent 18 years working at Intel before taking a position in procurement at NetApp.  She works with the Marketing organization and Analyst firms to ensure the team has the information, tools and advice they need to succeed. 

  Leisa Glispy

Leisa Glispy, Director of eCommerce at Stanley Black & Decker

Leisa leads the eCommerce, Digital Marketing, Social Media, and Mobile Marketing efforts for Stanley Black & Decker's Construction DIY division.  She manages the DeWALT, Black & Decker, Bostitch, and Porter Cable brands.

Stanley Black & Decker  
  Sandra Bell

Sandra Bell, CMO at First American

Sandra is a marketing strategist with tactical planning, oversight and management experience. She focuses on blending effective sales and marketing activities to produce streamlined cost savings and increased revenues, resulting in margin enhancement. Sandra has been a Demand Metric member since 2007.

First American Title  
  Ed Harnish

Ed Harnish, VP Marketing at GFI Software

Ed is a recognized marketing leader in the B2B technology marketing industry.  He leads the team at GFI Software.  Before his tenure at GFI, Ed was the VP Marketing at Acronis.

GFI Software  
  Robin Caputo

Robin Caputo, SVP Marketing at Datavail

Robin is an enthusiastic marketing executive in the B2B technology industry.  Former VP Marketing at Ciber, Robin has extensive experience managing a large marketing team, implementing marketing technologies, and driving measurable growth for both small and large organizations.

  Dyke Hensen

Dyke Hensen, SVP Sales & Marketing at Vree Health

A results oriented quantitative marketing executive with a public record of success in early stage, rapid growth, and established organizations. Sr. level manager roles at PivotLink (CMO), SPSS, (Sr.VP) Arbor Software, Hyperion Solutions (CPO) and Pilot Software (National Sales VP). 

  Amanda Wilson

Amanda Wilson, Director Product Marketing at Qvidian

Experienced marketing leader with demonstrated results in driving company growth through marketing strategy, product marketing, field marketing, sales enablement, and product strategy.

  Mark Daniels

Mark Daniels, Director Product Management at Sika China

Mark Daniels has been able to translate his priorities into goals in a very comprehensive way. He has mentored and trained many teams and individuals to achieve goals,over his long career. Mark is a very successful manager and strategist whose opinion is valued in professional circles.

  Doug Curtis

Doug Curtis, VP Marketing at Dometic Marine

Doug is a very motivated senior marketing executive with experience in both B2B and B2C environments.  Doug is responsible for new product launches, digital marketing, events & trade shows and building the Dometic brand globally.

  Christine Marks

Christine Marks, Director of Marketing at PCLS

Christine is a marketing professional with 20 years of developing strategies that translate to tactical execution and measurement in the consumer goods and medical device industry. Successful experience in creating focused initiatives to grow customer segments through product & service innovations and acquisitions.

  Ken Falkowitz

Ken Falkowitz, VP Sales & Marketing at Kimble Chase

Ken is a highly motivated business professional with 20 years of management and leadership experience serving the Life Science, Biopharm/Biotech and Invitro Diagnostic markets in progressive roles ranging from Marketing, Sales, Business Development, Product Development and Technical/Applicaitons Support.

Kimble Chase  
  Herb Martin

Herb Martin, CEO at Filtration Partners

Herb has over 30 years of experience as a CEO for companies such as Mercator Business Systems, ESS Technology, Salira Systems, Ibex Technology Group, and Adept.  Herb has his MBA in Marketing & Finance from Santa Clara University.

Filter Mag  
  Joe Brooks

Joseph Brooks, Director of Marketing at Burns & McDonnell

Joseph is a veteran with 30+ years of directing marketing and business development programs in manufacturing and professional service firms. He has experience in promoting official sports sponsor relationships and takes great pride in his 12 year relationships with the USA Olympic committee and NASCAR.

Burns & McDonnell  
  Andrew Green

Andrew Green, Global Marketing Leader at Life Technologies

Innovator, questioner, instigator, C.A.T.vertiser™ (Creative Associative Thinker) fascinated by the power of metaphors and constantly looking for new ways to leverage the 95% of thinking and decision making takes place in the subconscious mind to make marketing not seem like marketing

Life Technologies  
  Bonnie Bird

Bonnie Bird, Director of Marketing at Ciber

Bonnie is a high-impact marketing professional with a proven track record of driving business via marketing communications and campaigns. Her specialties include: campaign design and management, audience acquisition/community-building and continuity programs, execution of corporate strategy and brand.

  Greg Kwederis

Greg Kwederis, Executive Director at National Beverage

Greg has worked in the B2C industry for over 30 years for top brands such as Coca-Cola, Neilsen and IRI where he was on the PepsiCo account team.  For the past 15 years, Greg has provided strategic leadership to National Beverage.

National Beverage  
  Suzanne Carawan

Suzanne Carawan, CMO at HighRoad Solution

Suzanne's background in social and high tech marketing has helped her develop brands in corporate and non-profit industries.  She has an MBA from Kogod School of Business at American University and an MPH in Social Marketing & Research Design from Tulane University.

HighRoad Solution