Executive Advisory Council

An Executive Peer-to-Peer Roundtable to Exchange Expertise

Demand Metric's Executive Advisory Council is a peer-to-peer forum for marketing executives to exchange expertise and solve their most pressing problems. Quarterly council discussions are facilitated by the Demand Metric senior analyst team, where council members won't tell you what you want to hear, but rather what you need to hear in a candid, practical and confidential forum. This exclusive, leader-on-leader exchange applies the expertise of highly successful marketing executives to real world problems. It is a place to help and be helped.

Members of the Executive Advisory Council have the opportunity to:

Access and contribute to the collective wisdom of the council
Get advice on your top marketing challenges from other CMOs
Influence the development of Demand Metric resources and services
Learn from subject-matter expert guest speakers at council meetings

Become part of this elite group of leaders by joining the Demand Metric community as an Executive member.

	Executive Advisory Council Members
		Jeanne Hopkins, CMO at SmartBear Jeanne is one of the most well-respected Marketing executives in the industry. Formerly CMO at MarketingSherpa, and VP Marketing at HubSpot, Jeanne now leads a team of talented marketing professionals at SmartBear. Jeanne was named "20 Women to Watch in Sales Lead Management" in 2011 and 2013.

		Cecille Reilly, Sourcing Business Partner at NetApp Cecille spent 18 years working at Intel before taking a position in procurement at NetApp. She works with the Marketing organization and Analyst firms to ensure the team has the information, tools and advice they need to succeed.

		Leisa Glispy, Director of eCommerce at Stanley Black & Decker Leisa leads the eCommerce, Digital Marketing, Social Media, and Mobile Marketing efforts for Stanley Black & Decker's Construction DIY division. She manages the DeWALT, Black & Decker, Bostitch, and Porter Cable brands.

		Sandra Bell, CMO at First American Sandra is a marketing strategist with tactical planning, oversight and management experience. She focuses on blending effective sales and marketing activities to produce streamlined cost savings and increased revenues, resulting in margin enhancement. Sandra has been a Demand Metric member since 2007.

		Ed Harnish, VP Marketing at GFI Software Ed is a recognized marketing leader in the B2B technology marketing industry. He leads the team at GFI Software. Before his tenure at GFI, Ed was the VP Marketing at Acronis.

		Robin Caputo, SVP Marketing at Datavail Robin is an enthusiastic marketing executive in the B2B technology industry. Former VP Marketing at Ciber, Robin has extensive experience managing a large marketing team, implementing marketing technologies, and driving measurable growth for both small and large organizations.

		Dyke Hensen, SVP Sales & Marketing at Vree Health A results oriented quantitative marketing executive with a public record of success in early stage, rapid growth, and established organizations. Sr. level manager roles at PivotLink (CMO), SPSS, (Sr.VP) Arbor Software, Hyperion Solutions (CPO) and Pilot Software (National Sales VP).

		Amanda Wilson, Director Product Marketing at Qvidian Experienced marketing leader with demonstrated results in driving company growth through marketing strategy, product marketing, field marketing, sales enablement, and product strategy.

		Mark Daniels, Director Product Management at Sika China Mark Daniels has been able to translate his priorities into goals in a very comprehensive way. He has mentored and trained many teams and individuals to achieve goals,over his long career. Mark is a very successful manager and strategist whose opinion is valued in professional circles.

		Doug Curtis, VP Marketing at Dometic Marine Doug is a very motivated senior marketing executive with experience in both B2B and B2C environments. Doug is responsible for new product launches, digital marketing, events & trade shows and building the Dometic brand globally.

		Christine Marks, Director of Marketing at PCLS Christine is a marketing professional with 20 years of developing strategies that translate to tactical execution and measurement in the consumer goods and medical device industry. Successful experience in creating focused initiatives to grow customer segments through product & service innovations and acquisitions.

		Ken Falkowitz, VP Sales & Marketing at Kimble Chase Ken is a highly motivated business professional with 20 years of management and leadership experience serving the Life Science, Biopharm/Biotech and Invitro Diagnostic markets in progressive roles ranging from Marketing, Sales, Business Development, Product Development and Technical/Applicaitons Support.

		Herb Martin, CEO at Filtration Partners Herb has over 30 years of experience as a CEO for companies such as Mercator Business Systems, ESS Technology, Salira Systems, Ibex Technology Group, and Adept. Herb has his MBA in Marketing & Finance from Santa Clara University.

		Joseph Brooks, Director of Marketing at Burns & McDonnell Joseph is a veteran with 30+ years of directing marketing and business development programs in manufacturing and professional service firms. He has experience in promoting official sports sponsor relationships and takes great pride in his 12 year relationships with the USA Olympic committee and NASCAR.

		Andrew Green, Global Marketing Leader at Life Technologies Innovator, questioner, instigator, C.A.T.vertiser™ (Creative Associative Thinker) fascinated by the power of metaphors and constantly looking for new ways to leverage the 95% of thinking and decision making takes place in the subconscious mind to make marketing not seem like marketing

		Bonnie Bird, Director of Marketing at Ciber Bonnie is a high-impact marketing professional with a proven track record of driving business via marketing communications and campaigns. Her specialties include: campaign design and management, audience acquisition/community-building and continuity programs, execution of corporate strategy and brand.

		Greg Kwederis, Executive Director at National Beverage Greg has worked in the B2C industry for over 30 years for top brands such as Coca-Cola, Neilsen and IRI where he was on the PepsiCo account team. For the past 15 years, Greg has provided strategic leadership to National Beverage.

		Suzanne Carawan, CMO at HighRoad Solution Suzanne's background in social and high tech marketing has helped her develop brands in corporate and non-profit industries. She has an MBA from Kogod School of Business at American University and an MPH in Social Marketing & Research Design from Tulane University.