eWorkshop: Sizing Up the Competition

Resource Overview

A eWorkshop on how to create a healthy competitive culture and how to analyze competition.

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eWorkshop Description:

Analyzing your competition is the first step to competing more successfully. This eWorkshop presents how to create a healthy competitive culture and how to analyze your competition. This eWorkshop is ideal for organizations that wish to take the threat of competition more seriously.

About the Instructor:

Jerry Rackley joined Demand Metric in October 2011 as Vice President of Marketing & Product Development. He began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business. He resides in Stillwater, Oklahoma with his wife and family.