Demand Metric Partners to Expand into Europe and Middle East


Jan 14, 2014 - Demand Metric Partners to Expand into Europe and Middle East

London, Canada – January  15, 2014 – Demand Metric and Buzzmark have formed a partnership that allows Buzzmark to further develop its business in Europe and the Middle East by distributing Demand Metric services there.  As a result of this partnership, the marketing communities in this region will enjoy better access to the research, advisory services and other marketing resources that Demand Metric provides.

“Demand Metric is delighted to announce the appointment of Buzzmark as its exclusive distributor in Europe and the Middle East," says Jesse Hopps, chief executive officer of Demand Metric. “We have grown our business exponentially, doubling our membership year-on-year since our inception in 2006.  We expect this growth to continue unabated as we add more analysts, develop new relevant content sets and build a global thriving community representing marketing excellence.  We believe that Buzzmark, with its experience and understanding of our business model, together with its connections and potential partnering opportunities in the region, give us an ideal platform to launch into the continent.”

“There is a growing appetite for world class marketing resources and advisory services in Europe and the Middle East,” says Han Verbaas, managing director of Buzzmark.  “There is vast intellectual capital invested in this market that seeks to use the marketing function as a competitive lever.  The rapid pace of change in marketing through digitisation, social media and the economic climate creates an excellent opportunity for the Demand Metric business model.  This European and Middle Eastern marketing communities are seeking exactly what Demand Metric provides:  affordable and accessible resources and research that identifies best practices and provides the advisory services to help implement them.”

About Buzzmark

Buzzmark, based in the Netherlands, supports SME-companies in building integrated marketing & sales programs to generate more business. Its core focus is to support commercial management in building successful marketing and sales strategies developing qualified leads, resulting in a rich pipeline to support revenue growth. For more information: