Demand Metric Expands into Africa with Key Partnership


Jan 14, 2014 - Demand Metric Expands into Africa with Key Partnership

Demand Metric today announces a partnership that allows Business Reach Africa to distribute and develop services for Demand Metric in continental Africa.

“Demand Metric is pleased to appoint Business Reach Africa as its exclusive distributor in Africa," says Jesse Hopps, chief executive officer of Demand Metric. “We have for many years been a global provider of marketing research and advisory services.  As our membership has grown each year, we see increasing interest from the African marketing community, and therefore we have decided it is time to establish a physical presence there.  Business Reach Africa understands how Demand Metric provides value to the marketing community, and with its network of relationships and partners, it is an ideal partner to extend our reach on the African continent.”

“This is an exciting prospect to provide Africa with world class marketing tools and advisory, and to help fuel the interest and desire to leverage marketing as a success strategy” says Jonathan Saulez, managing director of Business Reach Africa. “To become a force to be reckoned with in the global economy, Africa must leapfrog the legacy rules of engagement, and marketing excellence plays a major role in doing this.  The resources of Demand Metric are a powerful catalyst for triggering a seismic shift in marketing, and together Demand Metric and Business Reach Africa can extend them in a way that encourages economic growth in Africa”.

About Business Reach Africa

Business Reach Africa enables the improvement and expansion of Africa’s commercial reach. Our core focus is the provision of marketing advisory and research advisory services, whilst the company also has business interests in importing and exporting.  For further information, please contact Jonathan Saulez at +27 (0) 31.562.6366 or by e-mail at: members.