Chatbots & Intelligent Agents Research

Phi Schmidt's picture
Phi Schmidt
Phi Schmidt wrote:

The objective of the chatbot/intelligent agent research is to provide members with the insights and activation tools/templates needed to reach consumers at scale through chatbot technology that accrues personalized data and massive engagement.  

Specifically the research objectives are:

  • Awareness and penetration of chatbots
  • Barriers to the adoption of chatbots
  • How brands use chatbots: to provide content, facilitate a purchase and connect with consumers
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