Bizo Eloqua Partnership Yields New Marketing Automation Platform

Bizo recently partnered with Eloqua to launch an automation platform designed to help B2B marketers manage integrated multichannel campaigns that include display and social ads. This new platform also allows marketers to nurture prospects who have not yet provided an email address.

"There is a massive opportunity for marketers to unlock the potential value of their investments," said Russell Glass, CEO of Bizo, in a statement. "With Bizo for Marketing Automation, marketers can create an 'always on' nurturing strategy by leveraging a broad spectrum of programs–from email to online display and social advertising–to reach prospective buyers throughout the buying process."

The new platform allows marketers to reach known and anonymous prospects based on their interaction with a company's website. Known prospects will receive an email, while anonymous visitors can have personalized display or social ads delivered to them based on their unique search patterns.

"Like many B2B marketers, we have a significant number of unknown website visitors who leave the site without providing their contact information, representing an untapped source of revenue potential," said Arpine Babloyan, senior manager-online demand generation and lead management at Avid. "With the display and social ad targeting capabilities available through Bizo for Marketing Automation, we can now bring these people back to our site, drive them to an engaging offer and turn them into known prospects."

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What are your thoughts on this recent partnership and new marketing automation platform?