From Big Data to Smart Data

John Follett's picture
John Follett
John Follett wrote:

In the field of analytics, just having big data is pretty meaningless.  Guess what - most firms already have big data!  But as this post states, very little of it gets exploited through analysis.  Big data, particularly customer data, is one of the most underutilized assets in an organization.

Read the source article at Digital marketing strategy advice

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