Beyond Engagement: Should Brands Get Personal with Employee Advocates?

John Follett's picture
Expert
John Follett
Expert
John Follett wrote:

The #CESummit will include a focus on advocacy, which is often understood as customer advocacy.  But employees make excellent advocates as well.  This post shows how two prominent, respected organizations are using employee advocacy to strengthen their brands.

Read the source article at socialmediatoday.com

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