B2B Demand Generation and Predictive Analytics Benchmark Report

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Phi Schmidt
Phi Schmidt wrote:

B2B demand generation is an area of major investment whose performance is critical to revenue growth. Radius and Demand Metric recently partnered to understand current pain points for B2B demand generation marketers and how predictive analytics address those challenges now and in the future.

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This report presents the current state of B2B demand generation, specifically gathering data to understand whether, and if so, and where predictive analytics can contribute to greater demand generation effectiveness.