Are you creating and managing customer profiles effectively?

Lauren Sytsma's picture
Lauren Sytsma
Lauren Sytsma wrote:

Marketing success has universally rested on a single principle: “Know Thy Customer.” But, without a unified and current customer profile, critical marketing campaigns like demand generation, lead management, scoring and nurturing are woefully inadequate. 

To succeed in today’s multifaceted communication environment, modern marketers need to embrace a new paradigm for creating and managing customer profiles: Customer Profile Management. 

Join Demand Metric on Wednesday, March 12th @ 1pm ET for a free eWorkshop sponsored by Janrain. 

This eWorkshop will provide marketers with the information and resources they need to effectively manage their users’ or customers’ online experience based on leading-edge customer profile management and registration systems and strategies. 

CLICK HERE to grab a seat!


Vote up!
Vote down!
+2 votes
Resource Reference 

Follow this simple, step-by-step, playbook to implement a CRM program that engages your customers, generates sales and provides accurate reporting for your executives.