2014 Marketing Effectiveness Benchmarking Study

Lauren Follett's picture
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Lauren Follett
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Lauren Follett wrote:

Most organizations have a marketing department, but what level of influence do they have within the organization, how do they connect their activities and programs to revenue results, how do they justify their budget and how current are the marketing teams' skills? 

Demand Metric is launching a study, sponsored by Pardot to explore marketing’s evolving role and perception from a lead generation service bureau to a strategic, center of influence and revenue engine. 

Please accept this invitation to provide your input through the study survey. It takes just 5 minutes to complete, and in exchange for your participation, we'll enter you into a draw for a chance to win an iPad mini. In addition, you'll also receive a free copy of the study report that allows you to see how your marketing department’s effectiveness compares against report benchmarks.

CLICK HERE TO TAKE THE SURVEY NOW!

 

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