Analyst Research

Chart from the 2026 GNW and Demand Metric GEO study illustrating the distribution of GEO ownership across B2B organizations.

In the News: Start Some Shift Examines the GEO Ownership Gap

September 13, 2026

Start Some Shift uses GNW and Demand Metric’s research to question how GEO activity is owned and measured.

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Anchanto and Demand Metric's State of Omnichannel Commerce report cover beside the headline Omnichannel's Next Era Is Connected Execution.

The 86/12/6 Paradox: Omnichannel's Next Era Is Connected Execution

August 31, 2026

New global research from Anchanto and Demand Metric shows a market that is confident about omnichannel performance, yet still constrained by fragmented systems, manual work, and limited visibility. For CMOs planning 2027, the next advantage will not come from adding more channels. It will come from making the channels, systems, teams, and fulfillment network operate as one commercial system.

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GEO ownership chart from GNW Consulting and Demand Metric's 2026 research, cited by Ecosistema Startup.

In the News: Ecosistema Startup Cites Demand Metric and GNW's GEO Study

August 26, 2026

Spanish-language publication Ecosistema Startup references GNW and Demand Metric’s research in its discussion of AI-driven discovery.

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GEO maturity chart from GNW Consulting and Demand Metric's 2026 research, featured in Marketing Week.

In the News: Marketing Week Highlights GNW and Demand Metric's GEO Research

June 8, 2026

Marketing Week includes GNW and Demand Metric’s GEO findings in its roundup of marketing statistics.

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Chart from GNW Consulting and Demand Metric's 2026 GEO report showing generative engine optimization maturity among surveyed B2B organizations.

In the News: GNW and Demand Metric's GEO Research Reaches PR Newswire and AOL

June 3, 2026

A syndicated research announcement highlights findings from GNW Consulting and Demand Metric’s 2026 study of generative engine optimization.

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The Impact of Brand Consistency research report from Demand Metric and Lucidpress.

In the News: Insight DIY Cites Demand Metric on Brand Consistency

February 17, 2026

A contributed Insight DIY article references Demand Metric research while discussing authority and consistency for homes and garden brands.

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Cover of Convey and Demand Metric's 2025 B2B public relations research, cited by AdIndex.

In the News: AdIndex Covers Demand Metric and Convey's B2B PR Findings

November 11, 2025

Russian-language publication AdIndex discusses Convey and Demand Metric’s research on public relations in B2B marketing.

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The State of B2B Public Relations in GTM report from Convey and Demand Metric, covered by MarketingProfs.

In the News: MarketingProfs Covers Demand Metric and Convey's B2B PR Research

September 17, 2025

MarketingProfs examines the tactics and challenges highlighted in Convey and Demand Metric’s B2B public relations study.

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Conceptual illustration of a team coordinating content and decisions through a connected digital workflow.

In the News: RS Web Solutions Cites Demand Metric in E-Commerce Content Coverage

September 17, 2025

RS Web Solutions references Demand Metric research in an article about the role of content in e-commerce business strategy.

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Convey and Demand Metric's B2B public relations research report, featured in Demand Gen Report.

In the News: Demand Gen Report Covers B2B PR and Go-to-Market Alignment

August 11, 2025

Demand Gen Report highlights Convey and Demand Metric’s findings on public relations, commercial alignment, and measurement.

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