In the News: MarketingProfs Covers Demand Metric and Convey's B2B PR Research

In the News | Research coverage

Source: MarketingProfs
Source publication year: 2025
Original author: Ayaz Nanji

MarketingProfs features Convey Communications and Demand Metric’s B2B public relations research in an article about the tactics organizations use and the challenges they face.

The coverage examines the importance of brand and reputation work, along with the practical constraints of budgets, resources, and demonstrating results. It also brings attention to the relationship between PR and the wider marketing and sales organization.

For leaders reviewing their communications plans, the article offers a useful basis for discussing priorities and measurement. A program’s value depends on more than the number of activities completed; teams also need a shared understanding of the outcomes those activities are intended to support.

Read the coverage on MarketingProfs.

Explore the research: Access the report through Convey.

Editorial date check before publishing: the source identifies 2025 but does not display an exact publication date in the accessible article. The Google Alert was received on October 7, 2025.