In the News: Ecosistema Startup Cites Demand Metric and GNW's GEO Study

In the News | Research citation and commentary

Source: Ecosistema Startup
Original publication date: August 26, 2026
Original article language: Spanish

Ecosistema Startup cites the 2026 State of GEO in B2B Marketing study from GNW Consulting and Demand Metric in an article about the shift from search clicks to visibility in generated answers.

The article identifies Demand Metric as a research partner and references the study’s 225 B2B respondents. It uses findings about GEO adoption and ownership as context for startup and growth teams considering how they appear in AI-assisted discovery.

The wider article includes the publisher’s own interpretation and other sources. The Demand Metric connection is specifically to the joint GEO study; the article’s broader claims should not be treated as conclusions of that research.

Read the original Spanish-language article.

Explore the research in English: Access the GNW and Demand Metric report.