A joint research announcement explores how B2B organizations connect public relations with their go-to-market priorities.
A joint research announcement highlights how inaccurate or unusable lead data can disrupt marketing-to-sales handoffs.
In a contributed MediaVillage article, John Follett explains how ANA Impact Pulse can inform marketing planning and measurement.
Demand Gen Report covers Integrate and Demand Metric’s research into lead data quality and B2B marketing performance.
Adaptiva’s 2025 study with Demand Metric puts patching disruption and the need for automation in focus.
A Pipeline360 announcement references its earlier research with Demand Metric while sharing follow-on findings about alignment and B2B pipeline performance.
While the global social networks continue to grow exponentially, a revolution is happening with consumers, companies and brands: the private online community is displacing the public network for many groups and activities. Private online communities give marketers and brands much more control over information and social interaction. They offer customers more privacy, a higher level of interaction and stronger trust in both the community and the content provided.
Technology is rapidly transforming the way business is conducted, and customers’ expectations and behaviors are changing just as fast. What do marketers do when “business as usual” is no longer an option? They innovate.
Anticipating and embracing the future of the marketing industry is essential to business growth. To help light your way, the ANA has created ANA Marketing Futures, a new portal that offers deep dives into a dozen important topics.
ANA Marketing Futures is designed to give marketers the insights and resources they need to master innovation, leverage cutting-edge trends, and position marketing as the vital element in their company’s future.
We encourage you to visit the ANA Marketing Futures hub and find inspiration for your brand’s next big idea.
In the world of B2B marketing, demand generation occupies center stage. The expectations placed on this process, and those who manage it, are enormous. Marketers are constantly tuning the demand gen process to strike the right balance between the quality and quantity of leads it produces.
