In the News: Marketing Week Highlights GNW and Demand Metric's GEO Research

In the News | Editorial research citation

Source: Marketing Week
Original publication date: June 8, 2026
Original author: Emily Manock

Marketing Week features findings from GNW Consulting and Demand Metric’s research in a roundup covering GEO, creator content, and brand values.

The GEO section draws attention to a contrast between adoption and measurement confidence. The study reports widespread experimentation with generative engine optimization, while the article also highlights uncertainty about the data used to evaluate visibility.

For B2B marketing leaders, that contrast is a useful reminder to define what success means before expanding activity. Tracking referrals, understanding how a brand appears in generated answers, and assessing commercial outcomes are related but different measurement questions.

The figures describe the 2026 research sample; they should not be treated as a universal benchmark for every organization.

Read the roundup on Marketing Week.

Explore the research: Access the GNW and Demand Metric GEO report.