In the News: AdIndex Covers Demand Metric and Convey's B2B PR Findings

In the News | Research coverage

Source: AdIndex
Original publication date: November 11, 2025
Original article language: Russian

AdIndex examines the role of public relations in B2B marketing, referencing research from Convey Communications and Demand Metric.

The article discusses how companies organize PR, select tactics, and assess its contribution. Its coverage places communications within the broader marketing function, including the need to connect activity with business priorities and evaluate results.

For teams building or reviewing a B2B PR program, the research provides a basis for questions about ownership, cross-functional coordination, and the measures used to judge progress. Those questions extend beyond media placement counts to the role of reputation and visibility in the commercial plan.

Read the original Russian-language article on AdIndex.

Explore the research in English: Access the Convey and Demand Metric report.