In the News: GNW and Demand Metric's GEO Research Reaches PR Newswire and AOL

In the News | Press release and syndication

Sources: PR Newswire and AOL
Original publication date: June 3, 2026

GNW Consulting announced its 2026 State of Generative Engine Optimization in B2B Marketing study, co-published with Demand Metric. The announcement was also carried by AOL.

Based on 225 responses from B2B marketing and revenue leaders, the study reports that 92% of surveyed organizations were experimenting with or operationalizing GEO. Yet fewer than 15% had a dedicated owner for the discipline.

The contrast creates an organizational question alongside the technology question: who is accountable for AI-driven discovery, what will they measure, and how will the work connect with existing marketing operations?

These are reported practices within the study sample, not a census of all B2B organizations. The AOL appearance is syndication of the announcement, not a separate editorial investigation.

Read the original announcement on PR Newswire or view the AOL pickup.

Explore the research: Access the GNW and Demand Metric report.