In the News: Pipeline360 Connects Its 2024 Research to Sales and Marketing Alignment

In the News | Research citation in a press release

Source: PRWeb
Original publication date: October 8, 2024

Pipeline360’s announcement of its H2 2024 State of B2B Pipeline Growth report connects a new round of research to its earlier H1 study conducted with Demand Metric. The follow-on survey examines sales and marketing alignment, demand generation, and progress against marketing goals.

The announcement draws on responses from 424 marketers in the United States and United Kingdom. It highlights the association between stronger alignment, a coordinated approach to brand and demand, and reported goal achievement.

For commercial leaders, the coverage raises a practical question: are brand investment and pipeline execution being planned and measured together? The release references Demand Metric’s role in the earlier research; it should not be read as confirmation that Demand Metric conducted the H2 survey.

Read the announcement on PRWeb.

Syndicated coverage: MarTech Series. These are versions of the same announcement, not separate studies.