In the News: Demand Gen Report Covers the Lead Data Quality Gap

In the News | Industry news coverage

Source: Demand Gen Report
Original publication date: July 22, 2025

Demand Gen Report’s James Hickey covers findings from Integrate and Demand Metric’s 2025 marketing data research, focusing on the obstacles that poor lead data creates for B2B teams.

The article brings attention to the work required between generating a lead and delivering a usable record to Sales. Inaccurate, outdated, or noncompliant information can undermine that handoff even when campaigns are producing responses.

For marketing and revenue operations leaders, the coverage is a useful prompt to assess the quality of incoming records alongside lead volume. It also points to the role of governance and fit-for-purpose processes in improving the usability of data across the commercial team.

Read the article on Demand Gen Report.

Research context: Read the original study announcement.