In the News: Convey and Demand Metric's B2B Public Relations Research

In the News | Press release and syndication

Source: PR Newswire
Original publication date: August 5, 2025

Convey Communications and Demand Metric announced their 2025 State of B2B Public Relations report, examining PR’s place in the commercial organization.

The announcement reports that 90% of respondents regarded PR as important or critical to business success. It explores how organizations use brand and reputation work, media relations, and thought leadership, alongside the challenge of connecting those activities with business outcomes.

For B2B leaders, the findings invite a broader discussion than the number of placements secured. The relevant questions include whether PR shares priorities with Marketing and Sales, how success is measured, and where responsibilities sit.

Reported differences between growth groups are survey associations; they do not establish that PR alignment alone caused revenue growth.

Read the announcement on PR Newswire.

Explore the research: Access the report through Convey.