Webinars have become one of the most important tools for generating leads and driving prospects through the buying cycle. But do you know how well your webinars are performing as compared to those of your competitors and peers?
Attribution Goes Mainstream
By Jerry Rackley, Chief Analyst, Demand Metric
Overview
Running a marketing department can be challenging. There are inevitably many factors and initiatives one needs to coordinate.
In addition to this, it can be challenging to measure how efficiently a marketing team is operating. A company's marketing department has to function at its best in order to provide the type of growth a company needs.
Unfortunately, this needs to be constantly monitored as well. If you leave this alone you will end up with an inefficient department.
