In the News: Demand Gen Report Covers B2B PR and Go-to-Market Alignment

In the News | Industry news coverage

Source: Demand Gen Report
Original publication date: August 11, 2025

Demand Gen Report’s James Hickey covers the 2025 B2B public relations research from Convey Communications and Demand Metric, focusing on the relationship between PR and go-to-market execution.

The article discusses how organizations approach PR priorities, integrate the function with broader commercial plans, and evaluate its contribution. It places reputation, media relations, and thought leadership within a conversation about business performance rather than treating them as isolated communications activities.

For leaders reviewing their PR program, the coverage offers a starting point for examining shared objectives, cross-functional coordination, and measurement. Any comparison between revenue-growth groups should be understood as an association in the research, not proof of causation.

Read the article on Demand Gen Report.

Explore the research: Access the Convey and Demand Metric report.