Product Success Drivers Quadrant - use this PowerPoint presentation to explain the 4 success drivers: strategy, process definition, portfolio management, & skills.
Google Analytics is a free application that provides website visit statistics, designed to help marketers track and optimize online advertising and search engine marketing (SEM) campaigns. If you are interested in analyzing where your website visitors came from, page navigation, how long they stayed on your site, and geographic location, Google Analytics can certainly help you.
There is no question that effective goal setting can improve the performance of your department. Top performing leaders in all fields use goals to increase confidence, extend vision, and stay motivated. Use Demand Metric's downloadable Department Goals & Individual Goals templates to break your high-level strategic plan into smaller, manageable chunks.
Examining your current situation, proposing a new situation, and evaluating the gaps between the two, is central to the strategic planning process. Use Demand Metric's GAP Analysis Tool to document gaps in areas that need to be core competencies.
Regulatory compliance, climate change awareness, and strong corporate governance have lead to a rapid increase in the number of organizations who choose to provide a Sustainability Report to their internal and external stakeholders. Good corporate citizenry has many business benefits including cost savings, increased staff recruitment and retention, and improved customer loyalty and brand preferences.
SWOT Analysis Tool - Use Demand Metric’s SWOT Analysis Tool to evaluate corporate capabilities and market conditions from the following perspectives: Strengths, Weaknesses, Opportunities, and Threats.
Trade Promotion Evaluation Matrix – Use this evaluation matrix to determine which type of trade promotion campaign would best suit your needs.
Trade Promotion ROI Calculator - Use this tool to measure the return on investment for trade promotion campaigns.
Successful branding, or re-branding, requires that key stakeholders are involved in a democratic process to agree on what the new brand will be. However, working with every stakeholder throughout the process is simply impossible. Read this Research Note to learn how you can achieve consensus on your brand.
Use Demand Metric's downloadable Branding Selection Tool to help you provide choices for your stakeholders that are equally satisfactory for the brand champion.
Vice President of Marketing Job Description – Use this template to develop a job description for a Vice President of Marketing.
