Business Strategy Prioritization Tool – Use this tool to evaluate and rank strategic initiatives based on strategic fit, economic impact, and feasibility.
Events Database – Use the events database to keep track of all important events (both internal and external).
Direct Mail Marketing Database - Use this tool to manage your direct mail campaign.
Marketing Calendar Template 2010 – Use this template to create a marketing calendar for all of your marketing activities in 2010.
Marketing Communications Metrics Dashboard - Use this tool to define, track, and report on your key marketing communications metrics and key performance indicators. All the metrics can be easily customized to suit your organization’s needs.
Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.
Marketing/Business Alignment Tool – This prescriptive tool provides benchmarks for marketing/business alignment. Maturity areas include: communication, competency-value measurement, governance, partnership, systems & technology, human resources.
Marketing Automation System RFP – The purpose of this tool is to help you design a Demand Generation System Request for Proposal (RFP).
Marketing Communications Strategy Scorecard – Use this tool to document your Marketing Communications objectives, initiatives, measures, and targets for the next 12-18 months.
