You’ve got a great idea for a business, but any time someone asks you to explain it, you end up babbling incoherently and jumping from one concept to the next. If this sounds like something you’re struggling with, it’s important to realize its part of the new business process. Don’t get discouraged; all you need is an articulate way to link together your vision with the practical support you need to make it a reality. When potential investors see that you’ve got your ideas organized, they’ll be more likely to listen to your plea for funding.
Aberdeen Group research found that organizations that practice lead scoring or customer scoring enjoy strong customer retention rates and high profitability. Among the key findings that help to optimize the use of a scoring solution are the ability to determine lifetime customer value, the need to ensure a rich set of data is available to feed the scoring software, and the use of appropriate metrics to measure the performance of the scoring software.
Social Media Strategy Scorecard - Use this Social Media Scorecard to document your objectives, initiatives, measures, and targets for the next 12-18 months.
I have heard a lot of buzz around the term "Inbound Marketing", so figured it would be a good idea to define the concept and share a great PowerPoint presentation from the VP of Marketing, Mike Volpe, over at Hubspot.
Register today for “10 Tips to Boost Social Media Engagement for Businesses.” Learn how to use online conversations to better engage with potential and existing customers.
It’s time to get social. Join Scott McCaskill, co-founder of Social Agency as he presents 10 practical tips on how to better engage with potential and existing customers and implement social media into your sales and marketing mix.
Click on either date to register:
Use our professionally designed Marketing Plan Calendar to organize and communicate all of your marketing activities for 2011. There is a special Summary tab at the end that automatically creates a report for all marketing activities completed throughout the year.
You’ve probably heard business experts say over and over again that loyal customers are the key to a long and thriving business relationship. When you have customers that are dedicated to choosing your product over the competition, no matter what new ad campaigns or gimmick offers they might provide, you’re in a good position to achieve long term success in your respective market. Many new business owners and marketing managers are desperate to learn what makes up a good customer retention strategy, and how they can implement one in their own company.
The Pedowitz Group and Demand Metric invite you to join us for our upcoming workshop: Five Ways to Pay for Marketing Automation. In this webinar we will provide the foundation for building a bullet proof business case that’s sure get the stamp of approval.
Register for the Webinar and receive 5 tools to help build your business case for marketing automation!
