By Jerry Rackley
School is in session at Demand Metric. Today, we announce DM University, the newest and most in-depth resource developed to meet member needs. DM University course offerings are free for Analyst, Executive and Team members, but are available to anyone who wants to take marketing training online and on-demand.
By Jerry Rackley
Gone are the days when a marketing executive could report in vague terms to the CEO about things like brand equity, saying, “it’s at an all time high!” Right. And you know this how? “Show me the data” says the wise CEO. Measurements really matter. Lord Kelvin’s quote has oft been paraphrased, “if you can’t measure it, you can’t measure it.” This is truth, but at the same time, it’s not the whole picture. We marketers love metrics for what it they tell us, but if we're honest, we get a little nervous about being held accountable to them.
How a prospect competitively positions your company is a critical factor when engaging in the buying/selling process. Fundamentally, positioning is about aligning your business with theirs, so that a clear synergy can be visualized by the prospect.
A focus group is a controlled group interview of a target audience demographic. The interview is often led by a facilitator who covers a set series of questions or topics. Benefits of focus group sessions include: increased customer satisfaction & brand perceptions, and informing product development decisions.
Focus groups are a key component to an effective market research program. Generating qualitative feedback in this medium can be more insightful than standardized surveys.
“Lead Generation refers to the creation or generation of prospective consumer interest or inquiry into a business’ products or services. Often lead generation is associated with marketing activities, such as cold-calling, targeted at generating new sales opportunities for a company’s sales force.
Contrary to popular belief, Customer Relationship Management (CRM) is not a system, or a technology, or a simple application. CRM is a holistic strategy that places customers at the center of all business operations. Some call this customer-centricity; others coin this approach as listening to the “voice of the customer.”
Market research is the process of systematically gathering, recording, and analyzing data regarding customers, competitors, and market conditions, to help organizations make better business decisions about the development and marketing of new or existing products and services.
If you are wondering about the fate of your customers and the long term growth potential of your business, look no further…all you have to do is ask!
From an organizational perspective, leadership can be defined as: the ability to influence, motivate, and enable people to attain goals and contribute toward improving the effectiveness and efficiency of an organization. Use our Management & Leadership Maturity Assessment to evaluate your organization’s Management & Leadership Program Maturity.
Websites have become the de-facto standard for communicating externally to customers, prospects, investors, potential employees, partners, and other key stakeholders.
Surprisingly, since the boom of web activity in the dot.com era, many organizations have failed to maintain an effective website. As the executive responsible for managing website programs, it is your responsibility to drive this online channel forward and create a competitive advantage in online presence.
