Leaders of marketing departments are charged with increasing the knowledge and skills of their team, but many do not have a plan for educating and developing their staff. Use this summary to identify which skills you have, and what strategies you can deploy to engage your team and expand their strategic & tactical skills.
Brand Strategy Scorecard Tool – Use this Brand Scorecard to document your branding objectives, initiatives, measures, and targets for the next 12-18 months.
Learn what's new in Inbound Marketing and how companies are using it to transform their business. This 45 minute webinar includes 30 minutes of presentation and 15 minutes of Q&A. Presented by Mike Volpe, HubSpot VP Marketing, and Adam Blake, MIT Sloan MBA student who compiled the State of Inbound Marketing Report 2010.
1. Inbound marketing delivers lower cost per lead than outbound marketing
2. Social media and blogs are expanding in the marketing budget
Have you been operating your business for years with moderate success, but feel like the momentum behind your current product line is dwindling? Are members of your team eager to start working on the next product that you’ll bring to the public, but you’re not sure if your company is really ready? Heading in a new direction is just as difficult for existing companies as it is for first-time entrepreneurs, so it’s important to keep these guidelines in mind when planning a change.
Many companies are intimidated by the thought of partnering with larger brands. In my experience, two of the most common reasons why companies feel this way are because they don't want to lose their identity and they are afraid that their offering will be overshadowed by the larger brand.
A Customer Relationship Management System, or CRM, is a system that is designed to expand and grow as the relationship with your customers, clients and prospects changes over time. The capabilities of CRM software varies in its scope from simple customer tracking, to live chat capabilities, and to even more complex solutions that integrate data from various sources over a period of time (past and present). This information can be used to predict the future dynamic between your business and your clients.
Use our Social Media Job Description to formalize the the requirements and skills for this position in your organization. This person might also be known as a Social Marketing Manager.
