John Follett explores the value beneath marketing skills and the ANA’s 2026 Marketing Capabilities Framework: better work today and confidence for what comes next.
John Follett shares how real projects, personal ownership, intrinsic motivation, and AI-Enabled Guided Pathways™ can help teams make progress and build the capability to tackle their next challenge.
As AI agents take on more work, teams need to improve how they define decisions, handle exceptions, and learn from results. A Siemens example from Dreamforce brings that challenge into focus.
While the global social networks continue to grow exponentially, a revolution is happening with consumers, companies and brands: the private online community is displacing the public network for many groups and activities. Private online communities give marketers and brands much more control over information and social interaction. They offer customers more privacy, a higher level of interaction and stronger trust in both the community and the content provided.
By Jerry Rackley
Marketo, a provider of cloud-based marketing software, yesterday announced LaunchPoint, described by the company as a complete ecosystem of marketing solutions. What are the implications for marketing professionals, and why should we care?
By Jerry Rackley
In 1884, English Schoolmaster Edwin A. Abbott wrote a book entitled Flatland: A Romance of Many Dimensions. The characters in the book live in a two-dimensional world called Flatland, and have trouble comprehending a world with three dimensions until they experience it for themselves.
By Jerry Rackley
Sometime in the wee hours of the morning of April 25, 2013, our membership level surpassed the 30,000 mark!
This may sound like we're bragging. To be honest, we're feeling pretty good about this, because our membership has doubled in just a year. But what we're really trying to express is appreciation, because what's a membership organization without members? We have you, the Demand Metric community, to thank for our rapid growth over the past year.
