Having a well qualified list of contacts is one of the most important factors in determining the success or failure of an email marketing campaign. Read the following summary to understand how you can build a rock-hard list.
Email marketing permission is defined as giving “formal consent” to receive email marketing messages. Permission can not be assumed and must be granted by a willing party.
Marketing Communications Priority Index – Use this Marketing Communications Priority Index to logically prioritize each marketing communications project.
Marketing Automation Vendors Matrix – Use this matrix to learn more about key vendors who provide marketing automation solutions.
With the economy on an upswing, more than half of b-to-b marketers plan to boost their marketing budgets this year, according to BtoB's "2011 Outlook: Marketing Priorities and Plans" survey, released this month.
In the second installment of the video series, "How to Prioritize Leads," by Software Advice, partner and founder of BlueBird Strategies, Mac McConnell focuses on the criteria that most companies utilize to score leads. McConnell highlights his top three categories for scoring: demographics, behavior and qualification.
To learn more about McConnell's criteria for scoring leads, watch the short video below:
Software Advice recently documented a video series on "How to Prioritize Leads" led by partner and founder of BlueBird Strategies, Mac McConnell. In Part 1 of this 3 part series, McConnell highlights how lead scoring streamlines the sales funnel and how to avoid the pitfalls traditionally associated with lead generation.
To view McConnell's insightful segment, watch the short video below:
If you've already started to plan your 2012 marketing initiatives, it would be a shame if mobile was overlooked. Instead of just ignoring the growth of mobile web, take 5 minutes this week to conduct our Mobile Marketing Readiness Assessment and find out if mobile is right for your business.
In the meantime, check out some interesting mobile growth stats in the infographic below (courtesy of Marketo):
Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. However, CRM is a trifecta. It is made up of sales, service and – wait for it – marketing! So, where does Salesforce.com stand as a marketing automation solution?
A recurring theme in recent conversations I’ve had with members of the Demand Metric community is Mobile Marketing. It seems pretty clear that many companies are thinking about it, some are making plans for it and a few have embraced it.
I don’t think the coming Mobile Marketing tsunami will surprise anyone, not with mobile phone adoption rates between 80 and 90 percent. As pervasive as the mobile channel is, there are certainly risks for organizations that are careless in their approach to marketing through it.
