Marketing and Advertising

Marketing Communications Metrics Dashboard

Marketing Communications Metrics Dashboard - Use this tool to define, track, and report on your key marketing communications metrics and key performance indicators. All the metrics can be easily customized to suit your organization’s needs.

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Sales Operations Metrics Dashboard

Sales Operations Metrics Dashboard - Use this tool to define, track, and report on your key sales operations metrics and key performance indicators. All the metrics can be easily customized to suit your organization’s needs.

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Excel How To - Change Cell Colors in Excel

Watch this short video to learn how to change cell colors in Excel. This video will help you update the Marketing Communications Calendar Template.

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Sales and Marketing Alignment

Collaboration + Cooperation = Peak Performance

Organizations in 2010 remain under economic pressure to accomplish more with less, as companies endeavor to achieve and sustain recessionary profitability through top-line revenue growth. Sales and marketing alignment is critical for this growth as it encompasses the areas of common goal identification, defined responsibilities, and established workflows that are essential in producing optimal results.

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Social Media Marketing - Barriers to Adoption

Friends, Links, Tweets, Lend Me Your Ears!

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Sales Training 2011

Best Selling Practices for the Upcoming Year

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Avoiding Mobile Marketing Mistakes

A recurring theme in recent conversations I’ve had with members of the Demand Metric community is Mobile Marketing. It seems pretty clear that many companies are thinking about it, some are making plans for it and a few have embraced it.

I don’t think the coming Mobile Marketing tsunami will surprise anyone, not with mobile phone adoption rates between 80 and 90 percent. As pervasive as the mobile channel is, there are certainly risks for organizations that are careless in their approach to marketing through it.

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State of Service Management 2011

Achieving Connectivity and Growing Revenue

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Executive Sales and Operations Planning

Analyzing Maturity Levels & Key Solution Criterion

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