Marketing and Advertising

Premier Partnership

You can Partner with Larger Brands

Many companies are intimidated by the thought of partnering with larger brands. In my experience, two of the most common reasons why companies feel this way are because they don't want to lose their identity and they are afraid that their offering will be overshadowed by the larger brand.

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Strategic Sourcing

The 2010 Guide to Driving Savings and Procurement Performance

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What is Inbound Marketing?

I have heard a lot of buzz around the term "Inbound Marketing", so figured it would be a good idea to define the concept and share a great PowerPoint presentation from the VP of Marketing, Mike Volpe, over at Hubspot.

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Advertising Agency Agreement Template

Agency Agreement Template – The purpose of this tool is to help you develop an ad agency agreement.

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Marketing Plan Calendar 2011

Use our professionally designed Marketing Plan Calendar to organize and communicate all of your marketing activities for 2011. There is a special Summary tab at the end that automatically creates a report for all marketing activities completed throughout the year.

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Social Media ROI

Customer Engagement, Brand Interactivity, and Revenue

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Marketing Automation 101

Early Success with the Basics; Maturing Your Deployment for Long-Term ROI

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Advertising Evaluation Matrix

Advertising Effectiveness Matrix – Use this tool to evaluate the effectiveness of advertising concepts.

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