The State of Visual Content Marketing Benchmark Report

Based on insights from over 200 marketing and creative professionals, the study uncovers how teams are using AI, automation, and analytics to overcome persistent production inefficiencies, eliminate costly campaign delays, and connect creativity directly to revenue growth.

Key findings include:

• 40 % of organizations frequently experience campaign delays caused by creative inefficiencies.
• 52 % use five or more tools to manage their creative process—yet 35 % cite poor integration between them.
• 43 % waste at least 5 % of their ad spend due to delayed campaign go-lives.
• 74 % say they could refresh creative assets more often if it were easier to do so.
• 67 % of creative teams are already using AI, though adoption remains in early stages for most.
• 79 % report measurable financial gains—through savings or revenue impact—from improved creative analytics.

The report highlights a clear mandate for marketing leaders: unify data, automate repetitive tasks, and strengthen collaboration between creative and marketing operations. A detailed 10-step action plan provides guidance for eliminating delays, scaling personalization, and accelerating AI adoption within CreativeOps.

Download the full report to explore all findings, performance benchmarks, and actionable strategies for building faster, smarter, and more data-driven creative operations.

If your organization is ready to conduct original research to better understand your creative operations maturity, data strategy, or AI readiness, visit INSIGHTS™ by Demand Metric to learn how we help teams turn research into growth.

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